You’re Done With Founder-Led Sales
Entrepreneurs deserve to thrive, not to be stuck. We build you a sales process, battle test it in your arena, and only hand you the keys after it works. We make money because you make money.
Your Old Playbook is Holding You Back
You've been doing the same thing for a while now, surviving on referrals and whatever time you can scrape together to go find new business. It works, just enough to keep you exactly where you are.
You’re still the bottleneck
Every deal still runs through you. The business can’t grow past what you personally have time to close.
A sales rep can’t function without a process
The quickest way to make a salesperson fail is to give them no plan and no clear understanding of the problem they’re solving. So maybe you’ve already cycled through a couple reps with little to no success.
Growth is possible, but stalls on schedule
Revenue plateaus right when your time runs out, because you’re pulled into everything else the business needs, with none left for sales or for building the process that would fix it.
Break The Revenue Glass Ceiling
No more founder-led sales
Stop getting by on founder-to-founder conversations, referrals, and an inconsistent flow of inbound leads.
Get unstuck
Grow revenue at your own pace, based on what you can realistically handle, not on whether you have time to do sales work.
No more cycling through reps
Good salespeople are hard to find: they’re either already taken or unaffordable. Chances are you wouldn’t be here if you had the right reps in place already.
More revenue
Lower cost per acquisition, higher close rates, shorter sales cycles, all possible with a battle-tested sales process on the proper foundation.
It Worked Before But It Won’t Scale.
Think back to when you started your business. You got your first customer without trying too hard, but things have changed and the playbook isn’t working anymore. You know how big you can get, and you don’t want to just spin your tires.
There's a better way
What's different? Once we help you create the plan, we put it to the test so it gets repeatable results.
Then we scale it. We make sure your business has the self-sufficiency to grow, so the only thing left to worry about is whether you're ready for the work that comes through the door.
Four steps. Then we're done.
Every engagement starts at step one. That’s where the plan and the proof come from — skipping ahead is a case-by-case call, not a promise we make going in.
What’s Step One?
Everything that goes into building a process that survives without you.
Problem identification
Nailing down the actual problem you solve, in words your buyers already use, before you spend another dollar on messaging.
Marketing & messaging
Positioning and messaging that says what you do, to who needs it, without the buzzwords doing the talking.
Tech stack recommendations
The tools your process actually needs. Nothing that looks good in a demo and dies in adoption.
ICP identification
Defining exactly who you sell to and why, so prospecting stops being a guessing game.
Go-to-market plan
The launch sequence and channels that get your process and messaging in front of the right buyers, not just built and shelved.
What changes once the process is real.
The short version, for now. Longer stories coming.
“Before I came to Sales Creation, I was struggling to get my business off the ground. I didn’t know where my first few clients were going to come from and what to say to them even if I found them. Working with Matt, he put together a plan for me on everything I needed to get started: a crm, a sales process, email communication, a cold call script. It worked out so well that I was able to hire my first sales person after just 6 weeks. Since then my business has grown by 10X using the same methodologies and sales process that I learned working with their team!”
Keenan Geiger · Founder, Salient Safety“I thought I was doing pretty good in my business but I was wrong. I was stuck doing the same motions and same patterns and getting to the same place. With Sales Creation, I got a real plan and they showed me how to differentiate myself. I came out much more confident and with a real sense of direction. Since then, business is booming and I have Sales Creation to thank. I have more than I know what to do with, but if I want to turn on the tap, I know all I have to do is knock on some doors and tell the same story that we worked on. They made it simple and helped me understand my business in a way that I didn’t think was possible. I would absolutely recommend Matt and the team at Sales Creation.”
Jennifer Fisher · Founder, Mrs. Clean It Right“I reached out to Matt for some sales advice on setting up a sales program to grow a sector within my company. Matt quickly grasped the situation I was facing, including the gaps and strengths of our offering, and put together a tailored sales program that matched exactly what I was looking to do but couldn’t quite put into words myself. Matt gave me the clarity and direction I was lacking. If you’ve been toiling away on sales and are missing direction, I’d recommend giving Matt a call.”
Dan Woolger · Thurber EngineeringIn short
You want to see your business scale, but your sales are limited to what's already coming in and how much time you have. At Sales Creation, we take you from founder-led to scalable growth by giving you a repeatable sales process and battle-testing it with experts in your own arena, so you can be self-sufficient in sales and focused on handling all the new business coming your way.
Questions, answered plainly.
Plain answers to the questions you're actually asking.
What is founder-led sales?
When the founder is still the only person who can close a deal. It works when you're small, then it becomes the ceiling: revenue can't grow past what one person personally has time to sell.
Who does Sales Creation work with?
B2B founders who are still the top salesperson at their own company. Past the first few customers, closing deals off the side of your desk, and starting to feel the ceiling that founder-led sales eventually hits.
What makes Sales Creation different from other sales coaches in Edmonton?
Most sales coaching is an open-ended partnership - ongoing training, ongoing retainer. We're built the opposite way: a defined engagement that ends. We also focus specifically on founder-led B2B companies, not sales teams or CEOs broadly.
What does a Sales Creation engagement include?
Four steps: we build your sales process and messaging, one of our sales experts sells for you to prove the model works with real closed deals, then we recruit and train your replacement, and finish with a short run of personalized 1-on-1 coaching to make sure it sticks. Every engagement starts at step one - that’s where the plan and the proof come from.
How is this different from just hiring a sales rep?
A rep can’t run a process that doesn’t exist yet, and can’t prove it works before you’ve hired them. We prove the process first, with one of our sales experts closing real deals, before anyone else touches it.
What if I already have a sales process in place?
We’ll take a look at what you’ve already got. If it’s solid enough to build on without redoing it, we may start further along, but that’s a case-by-case call, not something we promise up front. Most of the time, the foundation needs more work than founders think.
What if I only want sales coaching, or one of your other services, not the whole plan?
The plan is designed to take you out of founder-led sales. If we feel that can be accomplished with just a few of our services, then we’re more than willing to put something together to meet your needs.
Do you offer sales coaching for founders?
Yes, it’s our specialty. If you’re interested, fill out the contact form below - you took a big risk being a founder, and we want to help.
Do you offer ongoing retainers?
No open-ended retainer. There’s a short coaching runway once your new hire is in place, to make sure the handoff actually sticks, then the engagement ends and the business runs on its own.
How do I get started?
Email matt@salescreationinc.com and say what's broken. Ten minutes, no pitch deck. If Sales Creation isn't the right fix, you'll hear that too.
Apply to work together.
Two minutes. Tell us where you're at, we'll tell you honestly if it's a fit.
matt@salescreationinc.com →From the Founder
Dear Business Owner,
Sales Creation was started to help founders break through the Revenue Glass Ceiling. I got into sales because I wanted to see if it was possible to love your job (It totally is!). Since then, I’ve helped businesses of all shapes and sizes grow by knowing the problem they solve and bringing it to the masses. My first ever sales job was VP of Sales at Dingus and Zazzy (Founding AE), and as the sole sales person I brought them from 6 to 100 employees in less than a year — through disruption, being a helpful human, and knowing the value of problem-centred selling.
Business owners take a huge risk to be where they are. It’s very easy to quit and get a 9-to-5 instead. I want to help you get to that next level, and as the old saying goes: “Sales solves all problems.”
Let’s get you some sales!